Qualifying for Google Adsense represent an interesting matter, as the demands for acceptance a site are mostly common knowledge and are nothing extraordinary.

To qualify for using Google Adsense in your website all you need is a decent website with atleast 10 to 15 web pages with qualifying content. Google specifies a list of topics for which they won't server Ads. Other than that there is no strict conditions such as how big the site should be and how much traffic should it attract. However a webmaster has to first understand Google's Terms of Service, in which Google outlines the Dos and Don'ts of using Adsense on your web site.

The webmaster need to be very careful before applying to Adsense and make sure that his website or blog indeed qualifies for Google Adsense. It is very difficult and frustrating to get into the program or reapply to the program, if you are once rejected. So here we outline some of the things you need to keep in mind before approching Google for Adsense (and to get success out of it, ofcourse).

Content

You need to keep in mind that Google Adsense is there primarily for content-based sites. Websites that focus on pure product sales or only for Ads kinds of sites may not be proper for Adsense. Moreover, all you are promoting is your own product(s), then hosting Adsense might work against you, as the Ads that show up will be direct competitors. So it makes no sense in such cases. If you are building content that is usful for general website visitors, or content focussed on specific topic (niche sites) then you will have good chance of succeding with Adsense.

Forums & Blogs

Some blogs or forums may not be accepted. Still, if the forum or blog is information-rich then they are not only accepted, but may work really well with AdSense for their owners.

Google started with not accepting this type of sites. But it turned out that, in some cases, they represent exactly what users are looking for: Honest, useful, unbiased information, where anybody can express just what they truly think, and right when they feel the need to do it. On condition they are not artificially created for other purpose than that of letting their users interact in the world of ideas and benefit from each other's experience and knowledge.

Image Galleries

Image sites may host AdSense if the images are accompanied by as little as some brief explanatory lines, relevant for the Mediabot, the Googles Media crawler. But these may not yield good results compared to content sites.

Chat Sites

These are not suitable for Google Adsense and thay may not even allow these kind of small talk sites.

The earnings from Adsense can range from a few cents a day from a single website to several thousands of dollars over a network of websites. The Adsense program itself has nothing to do with how much a publisher can make using Adsense. Its all about building quality websites that attracts visitors and trageted Ad market. Once you have got targeted traffic, you can monitise that traffic using Adsense. Building quality and focussed content which has some commercial market value and attracting targeted traffic to the sites you build are the keys of making money on web using Adsense.

So, here are a few things you need to learn to succeed with Adsense:

• Building quality content sites that focus on a specific niche that interestes the audiense of that niche.
• Finding right keywords to target the market and build websites suitbale for those markets. Keyword Research is an important skill
• Finding niche markets that has high demand and low supply.
• Search engine optimisation of your webpages is important to make your web pages rank well on search engines.
• Building links with similar suits will improve the page rank for your pages.

Google Adsense advertising system invloves three different kinds of people:

• Advertisers: Advertisers use Google Adwords program to advertise their Ads not only on the Google Search results, but also on the content pages of the external websites and blogs that participate in Google Adsense Program. They do this on either PPC (Pay-Per-Click) or CPM (Pay-Per-Thousand Impressions) basis. Advertisers can optionally select which websites they want their Ads to show on.

• Publishers or Web site owners: Website owners and Blog owners participate in Google Adsense using which they place the Ads served by Google on their content web pages. They do this by placing a Javascript provided by Google on their webpages or blogs. Website owners has the option to choose various formats, colors and a whole lot of customization options using which they can control and blend the Ads according to the look of their websites. Google Adsense program also provides various performance monitoring options (such as channels) for website owners to track and maximise the performance of Ads on their web sites.

• Website Visitors: When a visitor visits a Google Adsense Particepant's website, they see relavent Ads along side the content. If the visitor clicks on any of these Ads, Google shares an undisclosed percentage of the cost of that click with the website owner.

Hence this is how we can summarise the process of how Adsense Program works:

1. The website owner signs in to the program.

2. Ads are placed on the website according to:

   • AdSense™'s contextual selection and filtering criteria
   • the publisher's options (the publisher gets to filter ads)
   • the advertiser's option, in the case of impressions-based advertising (the advertiser can choose from a number of available sites)
     
3. The publisher receives an undisclosed share of the revenue from the ads.

AdSense is based on the PPC and CPM advertising payment models.

Pay Per Click: AdSense PPC advertisments are text ads that appear on your website according to its contextual selection and filtering criteria. When a site visitor clicks on the ad, the advertiser is charged a small amount, of which Google keeps some and pays some to the website owner.

Pay-Per-Thousand Impressions (CPM): AdSense CPM ads are text or image ads and are site-targeted. The advertiser pays each time his ad is displayed on a page (every time Google ad code is executed by a user's browser). The same, each time an impression is registered, a share of the money goes to the publisher. In this case the advertiser gets to choose the sites on which his ads will show.

Here's how things are going to work behind the scenes: Google centralizes the advertisement through AdWords and uses a contextual targeting algorithm for their placement, that is, sorts them out so as to place them on sites with specific appropriate content.

The strategy lies in the reasoning according to which surfers that visit a page might be interested in finding additional info or products on that particular topic. And it works if the website is good enough for the purpose. Hense by having an attractive website and keeping visitors interested so they feel the need to go further and find out more by clicking on the ads, a Website or Blog owner can benefit from the Google Adsense program.

What is Google Adsense?

Adsense is an advertising program run by Google that allows the businesses to run their advertisements on the websites of the publishers who participate in the program. Website owners can enroll in the Adsense program and opt to display the text, image and video ads on their websites that are related to the content of their websites. Google takes care of administering their ads and generate revenue for the publishers on either a per-click or per-thousand-impressions basis.

Google utilizes its search technology to serve ads based on website content, the user's geographical location, and other factors. Those wanting to advertise with Google's targeted ad system may sign up through AdWords. AdSense has become a popular method of placing advertising on a website because the ads are less intrusive than most banners, and the content of the ads is often relevant to the website. When a user clicks on any of the Ads displayed on the publishers website, Google shares a certain percentage of the cost that the Advertiser pays for that click with the publisher.

Currently, the AdSense uses JavaScript code to incorporate the advertisements into a participating site. If it is included on a site which has not yet been crawled by the Mediabot, it will temporarily display advertisements for charitable causes known as public service announcements (PSAs). Optionally the publisher can choose to diplay ads from a differnet webiste or simply to show a solid color if he don't want PSAs to show on his site.

Many websites and blogs use AdSense to monetize their content and this caused the creation of millions of niche based websites that focus on a specific niche and attract the visitors and ads related to that niche.

Web masters use several ways to monitise their websites and blogs. Some of them are:

• They use a wide range of traffic generating techniques including but not limited to online advertising.
• They build valuable content on their sites which attracts AdSense ads which pay out the most when they get clicked.
• They use various techniques on their websites that encourage clicks on ads. However, Google prohibits people from using phrases like "Click on my AdSense ads" to increase click rates. Phrases accepted are "Sponsored Links" and "Advertisements".

The source of all AdSense income is the AdWords program which in turn has a complex pricing model based on a Vickrey second price auction, in that it commands an advertiser to submit a sealed bid (not observable by competitors). Additionally, for any given click received, advertisers only pay one bid increment above the second-highest bid.

Adsense for Search

Adsense for Search is a companion to the regular AdSense program, that allows website owners to place Google search boxes on their pages. When a user searches the web or the site with the search box, Google shares any ad revenue it makes from those searches with the site owner. However, only if the ads on the page are clicked, the publisher is paid. Adsense does not pay publishers for mere searches.

1. Choose Wisely

Anyone who's trolled around on eBay knows that they can find everything from blenders to toilet paper. But peddling mundane household products isn't necessarily a winning strategy. The best eBay businesses sell unusual, hard-to-find items at a discount, says Marsha Collier, author of 'eBay for Dummies.' By sticking to this approach, you'll cut down on the competition and the ensuing price wars that could eat into your profits.

Fortunately, you don't need to know anything about antiques and collectibles to fulfill Collier's requirements. One idea is to look for items unique to your region and sell them at a discount. If she lived in Manhattan, for example, Collier says she would regularly shop at Century 21, a famous designer discount store, and then resell the hard-to-find name-brand clothing at a markup on eBay.


2. Keep Your Costs Low

Nothing eats into your profits faster than high overhead expenses. That's why experts agree that you should start off your eBay business by hawking stuff that you already own. Once you've depleted all of the goodies in your basement, move onto your neighbor's. Take out an ad in a local paper and offer to sell other people's possessions on consignment, says Cliff Ennico, author of 'The eBay Seller's Tax and Legal Answer Book' and an instructor at eBay University, which offers instructional DVDs and classes on selling on eBay. Other than your time, your costs will be virtually zero. And, according to Ennico, your efforts and expertise are worth anywhere from a 30% to 50% cut of the sale.

Once you're ready to graduate to the next level and start your own eBay business -- even if it's a small one -- Collier recommends getting a sales tax number or business license (if you live in a state with no sales tax). This will allow you to contact manufacturers directly and buy items at wholesale. Click here for more advice on setting up a small business.


3. Perfect Your Title

If you do nothing else, make sure the title on your listing gets straight to the point. "It's the most important piece of real estate on the Web site," says Jim Griffith, a dean at eBay University and author of the 'Official eBay Bible.' A common and damaging mistake even experienced users make is thinking that their title should read like a sales pitch and include empty descriptors such as "rare" and "beautiful." Instead, just list the facts, including a brand name or model number. This strategy will help serious buyers find your item more readily since the search engine scrolls through titles when trying to match key words, says Griffith. As for the marketing, leave "one of a kind!" for the description inside your listing.


4. Build Trust

Gaining the trust of the eBay community is one of the biggest hurdles new sellers face. It's critical for you to generate a high positive feedback score or else other users won't even touch your auction. The score tells potential bidders that you don't falsely advertise or exaggerate when describing your merchandise and that you ship your items quickly. Your goal is to eventually get at least 100 positive responses from other users, says Ennico.

Even if you've never sold anything on eBay, you can still work toward building up your reputation. Your score is based on the feedback you receive as both a buyer and a seller. So before listing your first item, buy a handful of inexpensive things just to get the feedback, says Collier. Then, once you start running your own auctions, make sure every person you interact with has a good experience. And finally, be sure you accept PayPal for payments since it offers buyers some purchase protection if a deal goes awry.


5. Grab Eyeballs

EBay is a numbers game. The more people who bid on your item, the higher the price it sells for. That means boosting the number of eyeballs that see your listing is crucial. If you're selling a high-ticket item, you should consider spending an additional $19.95 to "feature" it, says eBay University's Griffith. This ensures that your listing gets some prime real estate on the first page of a given category. That way you not only catch people searching key words, but also those folks who like to scroll through category pages.

"Once someone is looking at one of your listings, you can then promote other [listings]," says Griffith. EBay allows sellers to directly link to 12 of your other listings. Better yet, a serious seller could also direct buyers to his eBay Store, where one can customize a virtual "store front" and list his entire inventory. An eBay store is one of the best ways to develop a loyal customer base since users can bookmark your page and hopefully return often to see what you're selling one week to another, says Griffith.