To create your own website to make money with Adsense you need to:

• Buy a Domain name.
• Take Hosting Account.
• Build the website content.
• Apply for Adsense.
• Integrate Adsense code into your website content.

First of all, you need a domain name to put your website on. First this you need to buy a domain name that describes the topic you are building your website for from any of the domain registrars such as GoDaddy. Domain names usually costs you less than $10 for a full year.

Once you have a domain name, you need a place on the web to put your content. For this you need to buy a web site hosting service. For this you tipically spend around $6 to $8 per month.

Once you have the hosting, you then have to actually build the content and upload the content to the hosting server. The content you thus uploaded to the hosting server can then be viewed on web using your domain name. To build content, you should either know HTML (and a web programming language such as ASP or PHP for dynamic sites) or if know nothing about web languages you may buy a website building tool such as XSitePro.

XSitePro is a very good content development tool that has made the process of building a website so easy and is streaks ahead of all the other tools on the market. Within two to three hours you will have worked your way through the tutorial and will be in the position to build your own successful money vehicle. It's literally built to facilitate what this website is talking about and even has an insertion facility for Adsense.

You then have to learn about the basics of how to use Adsense in your site.

For the complete newbie to Adsense, AdsenseHowTo.net has it's limitations as it doesn't go into the very basic stuff of how to get the code, how you change the variables etc. The site focuses on what actually makes money with Adsense and this is down to building the right websites, integrating Adsense correctly and bringing traffic to that website. Therefore you are going to need another source so that you can get to grips with the basics. There are two that I would recommend:

(i) The Google Adsense Help Center - From the people who made the program this is a good tour de force of Adsense and how to use it. They also have some good "heat maps" which give you ad placement ideas depending on the type of website you are building.

(ii) Adsense Forums - Digital Point and Webmaster World both have good Adsense forums if you're the type that can happily sit and sift through thousands of posts.

For more information about Adsense see the following articles:

• Qualifying and Applying for Adsense
• Google Adsense Products

Once you have the website ready, you then need to know how to properly use Adsense in your content. This involves various Adsense optimization techniques.

Follow the link to learn - An Introduction to Adsense Optimization >>

Adsense works best on niche sites that are focussed on a specific topic or niche. Such niche websites allows Google to serve Ads related to that niche and visitors who are interested in that niche will visit again and again if the information provided is valuable to them. So the first thing you need to learn, if you want to make money from Adsense with a website, is to determine what niche to build the website for.

Assuming that your primary interest is to make constant revenue from Adsense, you need to keep the following tips in mind to choose the topic for the website:

Profitable Niche: Make sure that the niche is centered around some high paying keywords. Ads that are displayed on such website tend to pay more money per click. For example if you create a website about "Debt Consolidation", the Ads that are displayed for this content may pay you $3 or $4 for every click on those Ads. On the other hand, if you create a website about say, Jokes, you may get $0.05 a click (if you have Ads to display) if you are lucky. So a website with moderate traffic on a good (read 'profitable') niche may earn you more money than a website with high traffic but in a poor niche.

Low Competition: Make sure that the niche you choose has little competition. If there is high competition for the niche you are working on, it will be very hard for you to appear in the first couple of pages of Google search results. Because search engines are main traffic drivers, it is important to be able to rank decently well on search results.

The easiest way to start is to build a website around a topic that you know something about. Don't look at this as the website that is going to make you rich but as a testing ground to learn all the skills you need to know to build successful websites in different markets that will make you rich. Ones you master the techniques of Adsense optimization, then you may focus on creating niche websites that satisfy the above two conditions (Profitable and low competition).

Well, once you decided on what topic or niche to build a website on, the next step is to actually build the website. so let's see what you need to actually build a website.

Follow the link to learn - How to build my Adsense website >>

Maximizing the CTR means a lot to a publisher who wants to make money with Adsense.

Making maximum possible money with Adsense depends on three factors:

• Maximizing your CTR (Click through rate)

• Maximizing the targeted traffic

• Maximizing the pay per each click.

The techniques you follow to maximize your CTR can not only increase the user responsiveness but also increases the targeted traffic.

Let's see what Google AdSense Engineers has to say about Adsense CTR:

"Due to the dynamic nature of Google AdSense, fluctuations in your revenue will occur. Your earnings will depend on a number of factors, including the types of ads being served to your pages, the cost per click or cost per impression of these ads, and your users' click through selections. Regarding ad placement - the best ad format varies from page to page. We've observed that, in general, wider ads perform better because of their reader-friendly format. We strongly recommend putting your users first when deciding on ad placement. Think about their behavior on different pages, and what will be most useful and visible to them. You'll find that the most optimal ad position isn't always what you expect on certain pages."

What should you do to increase Adsense CTR?

Webmasters have very diverse views on how to increase CTR. It largely depends upon the the quality of its content, keywords you are targeting, design and layout of your website, placement of AdSense ads, page optimization and various other factors. Generally, AdSense blocks wrapped between the quality content works the best. For the websites having poor quality content, placing the Ads before the start of the content works best.

• Quality Comtent: If you develop a poor quality content website, even if you have high CTR and clicks, you will be getting low priced ads and also nobody will like to add your url to their favorites. But if you have quality content, that keeps the visitors glued, even if you get a little low CTR (not that you will), but you will be getting high priced ads and regular visitors, too. So the bottom is concentrate on providing quality content that provides value to your visitors. For Adsense, quality content is the king.

• Proper Ad Positioning: Proper positioning of ads on your website has direct impact on your CTR. Change the location of the ads and watch changes in your CTR regularly. Try to locate the area of the page where the focus of the visitor can be. Generally, AdSense ads near the quality content or other crucial areas like navigation bar tend to perform better. But it really depends upon the keywords you are targeting, and the traffic you have.

• Right Ad Formats: As the Google engineers say, more user friendly ads, more widespread tend to do better than towers and others. But you have to decide what work best for you based on your site layout, design etc.

• Right Ad Colors: The colors you use for your Adsense Ad Units also affects the CTR. As a rule you have to use those color that will make the Ads look like an integral part of your content. Blend in colors are often recommended. For more information see our article "How to Optimize Adsense Ad Colors"

Tweak and Experiment

Experiment and experiment a lot, till you are satisfied with the tweaks you have done to achieve highest CTR. Track your page performance by making channels of ads in your AdSense Control Panel and experiment till you are satisfied with your CTR. Though, each such experiment will make you loose money for a day or two, as Google may take time to adjust with new changes, but it will be beneficial in long run.

Click Fraud is by far the most serious problem that the Internet Advertising industry is currently facing. It is next to impossible to prevent or cancel click fraud. We can not stop it from happening but we can, to some extent, control its consequences. Only through constant monitering of the click activity and being on watch constantly, can an advertiser or publisher combat the click fraud and reduce the damage caused.

Now, let's examine what Click Fraud is all about:

What Is Click Fraud?

Click fraud is an illegal activity of clicking internet ads and generating false clicks on PPC ads, that have no chance of conversion, with the intention of profiting from such clicks or to inflate advertiser costs or whatevr may be the reason. This is akin to stealing money from advertisers because they are the ones who has to pay for such clicks.

The main reasons why click fraud can occur are:

• The intention to inflate the advertising costs of a competitor, their by hurting their business.
• The intention to make money (though illegally) from Adsense or such Pay-Per-Click programs, or to increse their CTR and other such selfish motives.
• Extortion - when hackers create software that perform fraudulent clicks and use it to threaten various companies in order to obtain money;
• Jealosy - To hurt publishers (by getting them banned) who are making good money from PPC programs.
• Vengeance - By enemies of the company and people who are not happy with a company like fired employees etc.

How Is It Done?

• Manual clicks - By repetedly clicking on ads manually either because of an offered incentive or personal motive.
• Automated methods: Software applications designed to click on paid ads. Some of these use clever algorithms to determine click behaviours, reaching the performance level of simulating genuine human visitor behavior. Because of ability to destroy all identifying referneces and rotating IPs, Geos etc, the activity from these programs is very hard to detect.

The overall awareness about Click fraud grew significantly among Webmasters and advertisers and they have also become more knowledgeable of the methods used in click fraud and have come to easily detect simple fraudulent click activity.

According to one theory, there has been no real interest from the part of the major search networks that participate in the system, for this puts them at a loss: on one hand, admitting it means making refunds to advertisers, on the other hand fighting it means significantly reducing their gains also. As fraud costs advertisers more and more, the problem has increased in acuity more and more and the big players just have to do something to defend their clients and keep them satisfied with the results they get from advertising programs, as they are the revenue source for many.

How is Google combating Click Fraud?

Google is taking active part in detecting and combating Click fraud as this is important to keep the advertisers happy. Their AdWords program is reportedly generating around 95% of its revenue, and the success of the programs rests on providing a profitable ROI for its advertisers.

The truth is that the battle is still mostly led privately. One just has to keep his eyes wide open and be the watchdog of the way his or her advertising activity performs. This constitutes an inconvenient for many advertisers as well as for publishers, who think their job would be to ensure quality content for their sites and not waste time sniffing around and keeping their eyes on the stats, thinking it's Googles job to ensure click safety.

They have taken steps in the direction of protecting advertisers, it has a quite complex monitoring system (analyzing a multitude of parameters beyond CTR) that uses both engineering systems and human analysis and they are on continuous activity of upgrading their detection mechanisms to combat fraudulent activity. Last year, they have also improved their smart pricing system, so as to charge the advertiser in accordance with the analysis of the probability of a click converting or not.

Once an invalid activity tracked this is what Google does:

• Advertisers are not charged for clicks or impressions that were identified as fraudulent. Or refunds are made if the case.
• Publishers are not judged starting from the assumption of innocence and are severely penalized without much debate: AdSense™ account dismantled. They give no guarantee for the possibility of account reinstatement although they state their opening for discussion, considering the possibility of sabotage.

How Publishers are affected with Click Fraud?

In is a common opinion that when Click Fraud is detected the publisher is seens as the 'bad guy' (even though this is not always the case). This is because he can directly benefit from such activity. For publisher, more clicks means more revenue. Because of this, Publisher is usually the first suspect.

When click fraud is detected, Google can potentially ban an account of the publisher. This is by far the greatest contributor of Google Adsense bans. So naturally, honest publishers as dreaded as the advertisers of the Click Fraud.

It is important to understand how to reapply for Google Ansense when you need to do so for whatever the reason.

Some of the reasons why a publisher has to reapply for Google Adsense are:

• To transfer the ownership of a website (like when you buy a website that already has Adsense in it, from someone else ).
• When the account was suspended for click fraud, voilation of Google's terms of service, or for other illegal means.
• When you were rejected at the initial application itself.
• When the site has functionality problems.

Now let us see how to act to reapply in each of the cases:

Change of Ownership

You can reapply by sending an email to Adsense support team and amply demostrate the change of owner ship in your email. As long as the website was previously not banned and meets all the requirements to qualify for Adsense, your application will be accepted. It is important to make sure before buying, if the site is banned from Adsense for any reason. You can enquire this from Adsense team by sending them an email.

Account was Banned or Disabled

A publisher can get banned for click fraud or voilation of any Adsense program policies. Normally the publisher gets a notification email from Google explaining why the account was banned. When you receive such an email, you have to know how to react and defend (if you are not at fault, ofcourse). In some cases it will not be very hard to reactivate your account. But in some cases such as click fraud it is really hard to get the account back on the road. Here are some of the causes for disabling a, Adsense account:

Click Fraud:

Adsense registers what they consider as invalid, malicious or fradulant clicks on the Adsense Ads generated mainly for the purpose of personal gain in adsense revenue. More more information, see our article on Click Fraud.

What to do?

• Email Google Adsense team with an apology and admitting the blame. However, if you consider you have not done anything wrong, they will see this situation triggered by one of your actions, even if not directly.
• Be persistent. Send an email regularly, say once a week to show them that you are comitted and loyal to the program.
• Keep a polite tone. Don't be confrontational. Being rude will never work.
• Offer to make compensation on the malicious clicks to ensure them that you are truly sorry.
  

Incentives or Advising the Users for Clicks :

This occurs usually for publishers who are not well aware of Google Adsense program policies. Google prohibits using any other phrase except "Sponsered Links" or "Advertisements" around google Ads. Using phrease such as "Please click on the links" etc. or telling the visitors that it is madatory to click on Ads to use some other service on your site or to offer incentives for clicks etc., are some of the reasons that can potentially have your account banned.

What to do?

Just remove all content from your site that can be intrepreted as ' promoting clicks on your site' and resubmit your application. And never, never repeat such acts if you are lucky enough to have your account reactivated. 

Rejection of the Initial Application

Usually Google rejects a site for Adsense, because the site does not meet all the Google Adsense program policies.

What to do?

Read the Google Terms of Service carefully and make sure you site meets all the requirements. In some case even if the site is perfect, they may reject because of their mistake. In such case resumit the application and have them take a second look at your site. They usually give the approval immediatly in such cases.

Banned because of functionality problems

• When there is any problem on any page that causes it to automatically refresh.
• When you have an automatic procedure serving Google ads to all pages including 404 error pages and search pages.
• When there are some broken links or any other site disfunctionalities that come against Google stipulations.

What to do?

Solving the problems and resubmitting will usually be enough.