eBay Steps To Success
1. Free Guide : Making Money by Selling Stuff on eBay Auctions
2. eBay - Fast Facts
3. What People Buy & Sell on eBay?
4. How to Make Money Using eBay?
5. How Much Can I Really Earn Through Ebay
6. Will I Make Enough on Ebay to Leave my Day Job
7. How Ebay will pay me
8. Does It Cost Anything?
9. Pros and Cons
10. How to Increase Your E-Bay Response
11. TOP 5 Tips To Make Money On Ebay

ADSENSE BASICS
1. What is Adsense ?
2. How Google Adsense Works ?
3. How much can I earn with Adsense ?
4. How to qualify for google adsense ?
5. How much Adsense Pays ?
6. How to filter Unwanted Ads ?

ADSENSE FEATURES
7. Understanding Adsense Channels
8. Different Ad Formats in google adsense

ADSENSE OPTIMIZATION
9. Introduction to adsense optimisation
10.Optimising adsense Ad-placement
11. Adsense Ad Colour Optimisation
12. Customizing Adsense Ads
13. How many Adsense units should I Use ?
14. How to use Adsense Adlinks ?
15. Improving Ad Relevency
16. How to optimize Adsense Keywords for high CPC ?
17. How to monitor Adsense Ads

ADSENSE ADVANCED
18. What is Smart Pricing and how it works ?
19. How to use google adsense Ad Preview Tool ?
20. Click Fraud - #1 Problem of PPC Ads
21. How to reapply for adsense ?

ADSENSE TECHNIQUES
22. How to select a profitable niche ?
23. How to increase Click Through Rate ( CTR ) ?
24. How to Build Website For Adsense ?
25. What is Section Targeting And How Do I Implement it ?
26. How to increase targeted Traffic ?

Targeting high paying keywords is very important to succeed in making money with Adsense. Not all keywords are the same. Different keywords pay different amounts. For example a niche site focused on Credit Cards will generate more revenue per adsense click when compared to a niche site focused on, say, biographies (of course, when all other things like traffic and number of pages etc being the same). This is because there is a large pool of ads around 'credit cards' keyword than biographies and the PPC for those ads will be more. That is the reason why serious webmasters who want to make money using Adsense are on a search for high paying keywords and there are good products like 'Keyword Country' who sell these keyword lists.

Different keywords in different niche markets also pay different amounts. If your website is not targeting the “profitable” keywords you will probably be earning less money per Adsense click than you should be. For example, if you increase your average cost per click from $0.50 to $1.00 you will double your revenue with the same traffic level. You can do the keyword research using tools like Keyword Country (a good tool indeed). There are two ways of doing this on your already existing website.

Target your existing webpages:

Watch out for the words you use in the hot spots like Title, Meta Tags, H1 tags etc and inside the body of your content. Google's content matching technology generates ads related to the meaning of the words on your page. If the high paying keywords for that page topic aren't in those 4 hot spots the quality (relevancy) and CPC of your ads will be lower than if they were. Google wants to match their advertiser ads to the pages which are going to offer the greatest return.

Improve your website to target related high paying keywords:

The most important part of the game is "relevancy". Don’t add content pages about irrelevant keywords to your website just because they are high paying. Instead look for high paying keywords targeted around the theme of your website.

1. Type your primary keyword, in this example, "motorcycle" into Keyword Country, wait for the results to appear and then click on CPC. This will arrange all the related keywords by their CPC value bringing the most profitable to the top. I did this and found that -

“Motorcycle Insurance In Michigan” has an average CPC of $10.25
“Motorcycle Insurance” has an average CPC of $4.28
“Motorcycle Loan” has an average CPC of $3.34

These are very high average CPCs for which you could develop new content. These content pages would generate higher cost per click Adsense ads from your visitors.

2. Your second option is to type in keywords which are related to your principal topic. Continuing with the motorcycle theme you could type in Harley-Davidson a popular manufacturer of motorcycles. The results show that “Harley Davidson Boots” has an average CPC of $0.84. You could build a page today pre-selling Harley Davidson Boots and generate a nice Adsense stream from that page. Another extension would be the keyword “chopper”, a popular type of motorcycle enhanced by the big shows of the last few years. On Keyword Country a search for chopper brings up related keywords like West Coast Choppers, a famous chopper builder which has an average CPC of $0.95 – again a page or several pages around this topic would be a nice addition to a motorcycle based website.

Whatever your topic, virtually every website can incorporate new high paying content. So before you try and build a website in a new niche check that the website(s) that you’ve already put the groundwork into (link building and seo) can’t be better optimized for higher paying keywords and / or have additional high adsense paying content added to it. There will be at least five new pages of content that you could add to your existing website today that would create higher paying average clicks than what you are already generating.

To create your own website to make money with Adsense you need to:

• Buy a Domain name.
• Take Hosting Account.
• Build the website content.
• Apply for Adsense.
• Integrate Adsense code into your website content.

First of all, you need a domain name to put your website on. First this you need to buy a domain name that describes the topic you are building your website for from any of the domain registrars such as GoDaddy. Domain names usually costs you less than $10 for a full year.

Once you have a domain name, you need a place on the web to put your content. For this you need to buy a web site hosting service. For this you tipically spend around $6 to $8 per month.

Once you have the hosting, you then have to actually build the content and upload the content to the hosting server. The content you thus uploaded to the hosting server can then be viewed on web using your domain name. To build content, you should either know HTML (and a web programming language such as ASP or PHP for dynamic sites) or if know nothing about web languages you may buy a website building tool such as XSitePro.

XSitePro is a very good content development tool that has made the process of building a website so easy and is streaks ahead of all the other tools on the market. Within two to three hours you will have worked your way through the tutorial and will be in the position to build your own successful money vehicle. It's literally built to facilitate what this website is talking about and even has an insertion facility for Adsense.

You then have to learn about the basics of how to use Adsense in your site.

For the complete newbie to Adsense, AdsenseHowTo.net has it's limitations as it doesn't go into the very basic stuff of how to get the code, how you change the variables etc. The site focuses on what actually makes money with Adsense and this is down to building the right websites, integrating Adsense correctly and bringing traffic to that website. Therefore you are going to need another source so that you can get to grips with the basics. There are two that I would recommend:

(i) The Google Adsense Help Center - From the people who made the program this is a good tour de force of Adsense and how to use it. They also have some good "heat maps" which give you ad placement ideas depending on the type of website you are building.

(ii) Adsense Forums - Digital Point and Webmaster World both have good Adsense forums if you're the type that can happily sit and sift through thousands of posts.

For more information about Adsense see the following articles:

• Qualifying and Applying for Adsense
• Google Adsense Products

Once you have the website ready, you then need to know how to properly use Adsense in your content. This involves various Adsense optimization techniques.

Follow the link to learn - An Introduction to Adsense Optimization >>

Adsense works best on niche sites that are focussed on a specific topic or niche. Such niche websites allows Google to serve Ads related to that niche and visitors who are interested in that niche will visit again and again if the information provided is valuable to them. So the first thing you need to learn, if you want to make money from Adsense with a website, is to determine what niche to build the website for.

Assuming that your primary interest is to make constant revenue from Adsense, you need to keep the following tips in mind to choose the topic for the website:

Profitable Niche: Make sure that the niche is centered around some high paying keywords. Ads that are displayed on such website tend to pay more money per click. For example if you create a website about "Debt Consolidation", the Ads that are displayed for this content may pay you $3 or $4 for every click on those Ads. On the other hand, if you create a website about say, Jokes, you may get $0.05 a click (if you have Ads to display) if you are lucky. So a website with moderate traffic on a good (read 'profitable') niche may earn you more money than a website with high traffic but in a poor niche.

Low Competition: Make sure that the niche you choose has little competition. If there is high competition for the niche you are working on, it will be very hard for you to appear in the first couple of pages of Google search results. Because search engines are main traffic drivers, it is important to be able to rank decently well on search results.

The easiest way to start is to build a website around a topic that you know something about. Don't look at this as the website that is going to make you rich but as a testing ground to learn all the skills you need to know to build successful websites in different markets that will make you rich. Ones you master the techniques of Adsense optimization, then you may focus on creating niche websites that satisfy the above two conditions (Profitable and low competition).

Well, once you decided on what topic or niche to build a website on, the next step is to actually build the website. so let's see what you need to actually build a website.

Follow the link to learn - How to build my Adsense website >>

Optimizing your webpage for showing only relevant ads is important in maximizing the Adsense performance on your site. It is well known that the ads that are closely related to the content of the webpage have a greater chance of being clicked, thus improving your overall CTR. Assuming that there is a pool of ads in Google's database for the topic of your webpage, there are a few things you can do tell Google what your page is about, so that, the ads that are served are highly targeted. Stressing it in this way will improve the relevancy of the ads generated on your webpages and improved relevancy will result in an improved CTR.

Now these are a few that you should be doing to optimize your page for Ad relevency:

• Include the primary keywords of the page content in your page title
• Include the primary keywords of the page content in your Meta Keywords tag
• Include the primary keywords of the page content in your Meta Description tag
• Include the primary keywords of the page content in H1 tags on the page, supplimented H2 tags
• Put the primary key words in Bold or Italic tags a couple of times in your page content
• A link to your home page with the keyword anchor text
• Make sure in include your primary keywords in your webpage filename also (if possible)

In addition to the above Google "Section Targeting", to explicitly inform the GoogleBot about the primary content sections of your page.

These are some of the standard SEO (Search Engine Optimization) technique which not only improve the Ad relevancy, but also improve the chance of having high Google Page Rank for your web page the keywords you targeted, there increasing targeted organic traffic for your site

According to the rules of Adsense you are allowed to include 3 regular ad units and 1 link unit per page. However, how many units should you use per page depends on the structure and design of your website.

You should not use too many Ad units. If you do, your website looks like a collection of Adsense Ads. Visitors does not like such a site and geting consistant and legal traffic to such a site will be difficult. For a visitor to click on your ad means that they must want to go forward from your website to another website. If your page repulses them straight away they will hit the back button and return to the search engine that they came from to find another site that will answer their query more effectively.

You should first provide a good user experiance and then cleverly place ads at points where they will be focusing as discussed in Ad Placements.

So how many is not too many? A website like this one can easily absorb two ad units and an adlink. It could also include another ad unit at the bottom of the articles.

As a general rule you should start with more ad units than less, set up channels so you can monitor how each performs and then make changes accordingly. If you're building your website from scratch try and build it with enough flexibility to allow you to test different variations.

If you want to include only one Unit

• Use a large rectangle (or at least the 250 x 250 square) inside the body of the page with the article text wrapped around it.

Two Units

1. A more aggressive tactic is to include two large rectangles together either side by side or on top of each other. If you're getting a fair amount of traffic this will really improve your ctr and is worth tyring. Just keep an eye on your web stats to check it doesn't undermine your visitors experience which will be highlighted to you through a decreasing traffic rate.

2. The large rectangle inside the content and a skyscraper (preferrably the 160 x 600) in your left navigation. The right navigation converts much lower.

3. A large rectangle towards the top of your content and another at the bottom. This gives your traffic two ways out from inside the same page.

Three Units - If you can fit three in you can now mix and match, for example:

1. Two rectangles inside the content and one skyscraper in the navigation.

2. One rectangle inside the content and if you have a right and left navigation, one skyscraper in each of these (I know of websites this has worked well on)

3. One rectangle inside the content, one skyscraper in your navigation and one leaderboard at the header of your page.

4. Three rectangles inside the content - this can work very well if you have a lot going on inside the page and it is long enough to absorb the three ads allowing them to be placed far enough away from each other.

Including an Adlink Unit

Your one prescripted Adlink can virtually always be included as they can slot in to the smallest of places. Many publishers still neglect Adlinks as they have wrongly convinced themselves that the requirment to click on a keyword phrase before they can click on an ad is requiring too much from a visitor. To learn more about how best to use Adlinks go here.

After your created your website (or blog) and optimized your Adsense, the next and perhaps the most important thing is to attract targeted traffic. Targeted traffic means visitors who come to your site because of genuine interest in the content you provide, not merely by accident. Such kind of visitors will probably search further and are more likely to click on your ads.

So you need to make your site visible to the people who are looking for the content you provide. Some of the common ways people find your site are:

• By search by keywords on search engines such as Google and Yahoo: If you optimized your site properly, Search Engine Traffic can be fairly targeted and can produce good value for Adsense publishers. As they are searching for your content, these visitors can spend time on your site and explore further by clicking on related Ads.

• Links on similar sites: If you manage to have your site linked from other websites that provide similar content as that of yours, these links can directly produce a highly targeted traffic. More over such links can increase your Page Rank, and increase the sites popularity on search results. So this helps in two ways.

Things to do for increasing Traffic:

So you should be doing the following to have your site visible to the users.

• Keyword Optimization: Keyword optimization is an important task you have to do to make your content searchable for your keywords on search engines. For more information about keyword optimization see the article: Optimizing Keywords for Adsense

• Building Links with similar sites: More people are likely to find you more easily on other sites and such links can increase your Page Rank, and increase the sites popularity on search results. So this helps in two ways.

Some techniques to get Targeted Traffic:

Not only that you have to get visitors to your site, you should also have to keep them there if you want some clicks.

• Provide good, relevant content that keeps your visitor interested. Maintaining high targeted traffic means not adding just anything to your web site, but focus on your particular niche of interest. Update frequently, give readers reasons to come back.

• Promoting your site by means of a Pay-Per-Click is probably the most effective way to increase targeted traffic. Visitors coming from PPC Ads are usually highly targeted. But this must be done very carfully and scientifically. You should not pay more per click to Google than a visitor is worth.
  

• Focus on clean and appealing site design. You should organize your content and make is easy for users to find the content they need. This is a great way to increase the number of impressions.

• One other good way is to write articles for Article Sites such as ArticleCity, eZineArticles etc. This is a good way to get one-way links to your site.

• Spread the word about your site. Participate in related groups and forums. Show to the community that you are indeed an expert in the niche of your site. This gives credibility.

According to the rules of Adsense you are allowed to include 3 regular ad units and 1 link unit per page. However, how many units should you use per page depends on the structure and design of your website.

You should not use too many Ad units. If you do, your website looks like a collection of Adsense Ads. Visitors does not like such a site and geting consistant and legal traffic to such a site will be difficult. For a visitor to click on your ad means that they must want to go forward from your website to another website. If your page repulses them straight away they will hit the back button and return to the search engine that they came from to find another site that will answer their query more effectively.

You should first provide a good user experiance and then cleverly place ads at points where they will be focusing as discussed in Ad Placements.

So how many is not too many? A website like this one can easily absorb two ad units and an adlink. It could also include another ad unit at the bottom of the articles.

As a general rule you should start with more ad units than less, set up channels so you can monitor how each performs and then make changes accordingly. If you're building your website from scratch try and build it with enough flexibility to allow you to test different variations.

If you want to include only one Unit

• Use a large rectangle (or at least the 250 x 250 square) inside the body of the page with the article text wrapped around it.

Two Units

1. A more aggressive tactic is to include two large rectangles together either side by side or on top of each other. If you're getting a fair amount of traffic this will really improve your ctr and is worth tyring. Just keep an eye on your web stats to check it doesn't undermine your visitors experience which will be highlighted to you through a decreasing traffic rate.

2. The large rectangle inside the content and a skyscraper (preferrably the 160 x 600) in your left navigation. The right navigation converts much lower.

3. A large rectangle towards the top of your content and another at the bottom. This gives your traffic two ways out from inside the same page.

Three Units - If you can fit three in you can now mix and match, for example:

1. Two rectangles inside the content and one skyscraper in the navigation.

2. One rectangle inside the content and if you have a right and left navigation, one skyscraper in each of these (I know of websites this has worked well on)

3. One rectangle inside the content, one skyscraper in your navigation and one leaderboard at the header of your page.

4. Three rectangles inside the content - this can work very well if you have a lot going on inside the page and it is long enough to absorb the three ads allowing them to be placed far enough away from each other.

Including an Adlink Unit

Your one prescripted Adlink can virtually always be included as they can slot in to the smallest of places. Many publishers still neglect Adlinks as they have wrongly convinced themselves that the requirment to click on a keyword phrase before they can click on an ad is requiring too much from a visitor. To learn more about how best to use Adlinks go here.

Optimizing your webpage for showing only relevant ads is important in maximizing the Adsense performance on your site. It is well known that the ads that are closely related to the content of the webpage have a greater chance of being clicked, thus improving your overall CTR. Assuming that there is a pool of ads in Google's database for the topic of your webpage, there are a few things you can do tell Google what your page is about, so that, the ads that are served are highly targeted. Stressing it in this way will improve the relevancy of the ads generated on your webpages and improved relevancy will result in an improved CTR.

Now these are a few that you should be doing to optimize your page for Ad relevency:

• Include the primary keywords of the page content in your page title
• Include the primary keywords of the page content in your Meta Keywords tag
• Include the primary keywords of the page content in your Meta Description tag
• Include the primary keywords of the page content in H1 tags on the page, supplimented H2 tags
• Put the primary key words in Bold or Italic tags a couple of times in your page content
• A link to your home page with the keyword anchor text
• Make sure in include your primary keywords in your webpage filename also (if possible)

In addition to the above Google "Section Targeting", to explicitly inform the GoogleBot about the primary content sections of your page.

These are some of the standard SEO (Search Engine Optimization) technique which not only improve the Ad relevancy, but also improve the chance of having high Google Page Rank for your web page the keywords you targeted, there increasing targeted organic traffic for your site.

Adsense offer a variety of Adsense Ad formats to allow publisers the flexibility to place ads on any spot on their website. There are currently 10 standard Ad formats and 6 Adlink formats.

The Standard Adsense Ad Formats

Horizontal Ad Formats

1. 728 x 90: Leaderboard
2. 468 x 60: Banner
3. 234 x 60: Half Banner

Vertical Ad Formats

4. 120 x 600: Skyscraper
5. 120 x 140: Vertical Banner

Square Ad Formats

6. 125 x 125: Button
7. 300 x 250: Medium Rectangle
8. 250 x 250: Square
9. 336 x 280: Large Rectangle
10. 180 x 150: Small Rectangle

The Adsense Adlinks Formats

Horizontal Adlink Formats

1. 728 x 15
2. 468 x 15

Square Adlink Formats

3. 200 x 90
4. 180 x 90
5. 160 x 90
6. 120 x 90

Why should you optimize the content for Adsense? Simply put, content optimization makes it possible to realize the full revenue earning potential of your website. In a way, it is to find out your "magic recipe" of your website. And this will do primary two things:

• It will make your visitor involved and responsive. What it means is you will maximize the Click-Through-Rate (CTR) and make the visitor want to click on your Ads. This is only possible when the ads are very relevant to the content of the page

• Maximize the revenue you earn from each click. You need to attract high paying Ads to do this.

To maximize your CTR you will need to focus on your choice of ad format, ad color, and ad placement and finally ad relevancy. You need to make sure that your ads are as relevant as they can be, as related ads always generate more clicks than unrelated omes. The number of units per page and your use of adlinks will also effect your click through rate.

To make sure that you are receiving as much as you possibly can from every click, you need to focus on high paying keywords around your niche through search engine optimization of the content and the creation of supplemental content that focuses on high paying keywords related to primary niche.

When you have achieved the above two goals, then all you need to do is to attract targeted traffic. With all this your website will become an automated money machine and makes you money based on how much your traffic is and how profitable your niche is.

What percentage of Ad revenue does Google Adsense program pay to its Publishers? This is one of the most troubling and unanswered questions for webmasters. Google does not disclose how much percentage they pay to the publishers and it is perhaps one of the well guardered secrets. Here we try to bring out what we know and what we learned from peers about Googles payting policies and hope to shed light on some of the very interesting areas.

Dispite the secrecy behind this payment percentage issue, Adsense by far exceeds the over all payout performance compared to many other advertising options on most content sites. To keep the publishers (website owners) happy with Adsense is important for Google to keep Adsense as the primary advertisement source for Publishers and to the overall success of the program. So it seems that Google does payout a significant portion of the Ad revenue through Adsense program back to the publishers.

According to Googles SEC filing and an article about Digital Point published in Newyork Times (link here) we have reason to believe that Google pays some where between 70 to 80% of the Ad Revenue to publishers.

Why Google maintains Secrecy ?

The possible reasons for Google's secrecy on payments can be:

• It's a program safety policy. I mean, if you think about it, if Google were to openly announce the share, then the competitors can offer higher percentages to Publishers and this could result in pricing wars.
• The complexity of the process thay follow to personalise and customize for each case is hard to explain. Besides, its not static and fixed and same for all sites. And they can modify it whenever, however they think is appropriate without having to explain and ground their action.
• Knowing who makes what would be a bone of contention for publishers.

Parameters for Calculating AdSense Payout

Basically, what we do know for sure is that Google receives the money from the advertisers any time an impression is registered or a visitor clicks on an AdSense advertisment. Then the revenue is shared with the publishers. It works like this:

• the cost of the click is established by the “smart pricing” system — this is the price advertisers pay;
• an undisclosed percentage is applied to this amount, that results into the shares for the publisher and for Google™.

Smart Pricing

Lets examine what this Smart Pricing is and how publishers who provide solid and focussed content can make use of it to their advantage:

1. Bidding: Pricing starts from the supply and demand ratio, settled in advertisers' bidding. (So far, not much we, as publishers, can do, except maybe for making your best keyword pick.) The price thus established is usually the highest possible, for there follow other factors that influence the CPC.
   
2. Potential Coversion Rate : The result is then modified according to the click's conversion potential. That is, it is not enough to just click on an ad, its value is given by the analysis of the actions following the click — registration, newsletter sign-up for example — in a word, its likeliness to turn into business results.
   
3. Relevence of the Ad: Further, the price of a click is influenced also by content relevance, the type of site on which the ad appears. Keywords and theme that triggered the ad are also analyzed. The more content-relevant the ad, the higher the price for the click.

It is logical that not all publishers be rewarded the same, but taking into account their potential as ROI holders. But we've already seen this as a factor analyzed through the “smart pricing” system.

Now, the shares of payment (between AdSense and publishers) are not calculated all alike, for not all publishers are “equal”; it is known, for example, that big web publishers get to negotiate the rates with Google. Why?

Authoritative, big publishers represent the pledge of high ROI, what makes them “most wanted” by advertisers. Thus, they will represent for Google also an important revenue source. Undoubtedly, they get to be stimulated to participate and stay in the program by means of a preferential treatment. That would lead to the deduction that smaller publishers are granted lesser shares.

Google states this explicitely in their Initial Public Offering Registration Statement (as filed with the Securities and Exchange Commission on April 29, 2004):

Typically, in situations where we pay a Google Network member more than the revenue we receive from our advertisers in connection with paid clicks on that Google Network member’s web site, we recognize the difference as cost of revenues. Due to intense competition for Google Network members and our limited ability to accurately forecast the number of paid clicks that will result, we expect that we will enter into AdSense agreements from time to time under which we will make payments to the Google Network member exceeding the revenue we recognize from the agreement. Cost of revenues also includes amortization of expenses related to purchased and licensed technologies.

But it is not necessary to be an “authority” publisher, or a very big one to convert well your site into money. Smaller sites can have excellent potential in this regard. In an analysis to determine the sites' “monetization” rate, we may speak of an “extended” smart pricing applied by Google.

There are some criteria which are unofficially but almost certainly taken into account, which we chose to expose here for you to see also our perspective on the way Google AdSense™ pays:

• High traffic and impressions — High traffic is not strictly connected to the CPC. Targeted traffic is more valuable as it is likely to convert more. Thus, sites generating quality traffic (resulting in high CTR) will earn more. CTR seems to be taken into account by AdSense™ when choosing the sites for directing higher paying ads.
• Site size and age.
• High Page Rank (with all the parameters it involves — valuable content, relevancy of the inbound links, keyword relevancy).

After all, sites that would meet all of the above criteria are very likely to produce more, the higher their potential to raise a profit, the bigger Google's interest to keep them into AdSense.

The earnings from Adsense can range from a few cents a day from a single website to several thousands of dollars over a network of websites. The Adsense program itself has nothing to do with how much a publisher can make using Adsense. Its all about building quality websites that attracts visitors and trageted Ad market. Once you have got targeted traffic, you can monitise that traffic using Adsense. Building quality and focussed content which has some commercial market value and attracting targeted traffic to the sites you build are the keys of making money on web using Adsense.

So, here are a few things you need to learn to succeed with Adsense:

Building quality content sites that focus on a specific niche that interestes the audiense of that niche.

Finding right keywords to target the market and build websites suitbale for those markets. Keyword Research is an important skill

Finding niche markets that has high demand and low supply.

Search engine optimisation of your webpages is important to make your web pages rank well on search engines.

Building links with similar suits will improve the page rank for your pages.

The earnings from Adsense can range from a few cents a day from a single website to several thousands of dollars over a network of websites. The Adsense program itself has nothing to do with how much a publisher can make using Adsense. Its all about building quality websites that attracts visitors and trageted Ad market. Once you have got targeted traffic, you can monitise that traffic using Adsense. Building quality and focussed content which has some commercial market value and attracting targeted traffic to the sites you build are the keys of making money on web using Adsense.

So, here are a few things you need to learn to succeed with Adsense:

• Building quality content sites that focus on a specific niche that interestes the audiense of that niche.
• Finding right keywords to target the market and build websites suitbale for those markets. Keyword Research is an important skill
• Finding niche markets that has high demand and low supply.
• Search engine optimisation of your webpages is important to make your web pages rank well on search engines.
• Building links with similar suits will improve the page rank for your pages.

Google Adsense advertising system invloves three different kinds of people:

• Advertisers: Advertisers use Google Adwords program to advertise their Ads not only on the Google Search results, but also on the content pages of the external websites and blogs that participate in Google Adsense Program. They do this on either PPC (Pay-Per-Click) or CPM (Pay-Per-Thousand Impressions) basis. Advertisers can optionally select which websites they want their Ads to show on.

• Publishers or Web site owners: Website owners and Blog owners participate in Google Adsense using which they place the Ads served by Google on their content web pages. They do this by placing a Javascript provided by Google on their webpages or blogs. Website owners has the option to choose various formats, colors and a whole lot of customization options using which they can control and blend the Ads according to the look of their websites. Google Adsense program also provides various performance monitoring options (such as channels) for website owners to track and maximise the performance of Ads on their web sites.

• Website Visitors: When a visitor visits a Google Adsense Particepant's website, they see relavent Ads along side the content. If the visitor clicks on any of these Ads, Google shares an undisclosed percentage of the cost of that click with the website owner.

Hence this is how we can summarise the process of how Adsense Program works:

1. The website owner signs in to the program.

2. Ads are placed on the website according to:

   • AdSense™'s contextual selection and filtering criteria
   • the publisher's options (the publisher gets to filter ads)
   • the advertiser's option, in the case of impressions-based advertising (the advertiser can choose from a number of available sites)
     
3. The publisher receives an undisclosed share of the revenue from the ads.

AdSense is based on the PPC and CPM advertising payment models.

Pay Per Click: AdSense PPC advertisments are text ads that appear on your website according to its contextual selection and filtering criteria. When a site visitor clicks on the ad, the advertiser is charged a small amount, of which Google keeps some and pays some to the website owner.

Pay-Per-Thousand Impressions (CPM): AdSense CPM ads are text or image ads and are site-targeted. The advertiser pays each time his ad is displayed on a page (every time Google ad code is executed by a user's browser). The same, each time an impression is registered, a share of the money goes to the publisher. In this case the advertiser gets to choose the sites on which his ads will show.

Here's how things are going to work behind the scenes: Google centralizes the advertisement through AdWords and uses a contextual targeting algorithm for their placement, that is, sorts them out so as to place them on sites with specific appropriate content.

The strategy lies in the reasoning according to which surfers that visit a page might be interested in finding additional info or products on that particular topic. And it works if the website is good enough for the purpose. Hense by having an attractive website and keeping visitors interested so they feel the need to go further and find out more by clicking on the ads, a Website or Blog owner can benefit from the Google Adsense program.

1. Choose Wisely

Anyone who's trolled around on eBay knows that they can find everything from blenders to toilet paper. But peddling mundane household products isn't necessarily a winning strategy. The best eBay businesses sell unusual, hard-to-find items at a discount, says Marsha Collier, author of 'eBay for Dummies.' By sticking to this approach, you'll cut down on the competition and the ensuing price wars that could eat into your profits.

Fortunately, you don't need to know anything about antiques and collectibles to fulfill Collier's requirements. One idea is to look for items unique to your region and sell them at a discount. If she lived in Manhattan, for example, Collier says she would regularly shop at Century 21, a famous designer discount store, and then resell the hard-to-find name-brand clothing at a markup on eBay.


2. Keep Your Costs Low

Nothing eats into your profits faster than high overhead expenses. That's why experts agree that you should start off your eBay business by hawking stuff that you already own. Once you've depleted all of the goodies in your basement, move onto your neighbor's. Take out an ad in a local paper and offer to sell other people's possessions on consignment, says Cliff Ennico, author of 'The eBay Seller's Tax and Legal Answer Book' and an instructor at eBay University, which offers instructional DVDs and classes on selling on eBay. Other than your time, your costs will be virtually zero. And, according to Ennico, your efforts and expertise are worth anywhere from a 30% to 50% cut of the sale.

Once you're ready to graduate to the next level and start your own eBay business -- even if it's a small one -- Collier recommends getting a sales tax number or business license (if you live in a state with no sales tax). This will allow you to contact manufacturers directly and buy items at wholesale. Click here for more advice on setting up a small business.


3. Perfect Your Title

If you do nothing else, make sure the title on your listing gets straight to the point. "It's the most important piece of real estate on the Web site," says Jim Griffith, a dean at eBay University and author of the 'Official eBay Bible.' A common and damaging mistake even experienced users make is thinking that their title should read like a sales pitch and include empty descriptors such as "rare" and "beautiful." Instead, just list the facts, including a brand name or model number. This strategy will help serious buyers find your item more readily since the search engine scrolls through titles when trying to match key words, says Griffith. As for the marketing, leave "one of a kind!" for the description inside your listing.


4. Build Trust

Gaining the trust of the eBay community is one of the biggest hurdles new sellers face. It's critical for you to generate a high positive feedback score or else other users won't even touch your auction. The score tells potential bidders that you don't falsely advertise or exaggerate when describing your merchandise and that you ship your items quickly. Your goal is to eventually get at least 100 positive responses from other users, says Ennico.

Even if you've never sold anything on eBay, you can still work toward building up your reputation. Your score is based on the feedback you receive as both a buyer and a seller. So before listing your first item, buy a handful of inexpensive things just to get the feedback, says Collier. Then, once you start running your own auctions, make sure every person you interact with has a good experience. And finally, be sure you accept PayPal for payments since it offers buyers some purchase protection if a deal goes awry.


5. Grab Eyeballs

EBay is a numbers game. The more people who bid on your item, the higher the price it sells for. That means boosting the number of eyeballs that see your listing is crucial. If you're selling a high-ticket item, you should consider spending an additional $19.95 to "feature" it, says eBay University's Griffith. This ensures that your listing gets some prime real estate on the first page of a given category. That way you not only catch people searching key words, but also those folks who like to scroll through category pages.

"Once someone is looking at one of your listings, you can then promote other [listings]," says Griffith. EBay allows sellers to directly link to 12 of your other listings. Better yet, a serious seller could also direct buyers to his eBay Store, where one can customize a virtual "store front" and list his entire inventory. An eBay store is one of the best ways to develop a loyal customer base since users can bookmark your page and hopefully return often to see what you're selling one week to another, says Griffith.

This guide reviews the most practical ways and strategies to make good money
on eBay auctions and gives you all the basics plus some good tips and essential
help on the way

Strategy #1: Selling Unneeded Items from Your Home
This strategy is great for private individuals, beginners and for people who have zero experience in selling or marketing over the Internet. It lets inexperienced individuals start small with no risks or serious expenses.

Then, as they grow their sales volume gradually, they gain more and more
experience, confidence and… yes, money and have the tools to turn it into a
full-time income source (if they wish).

How Does it Work?

Search your home for items that you no longer need and will probably never
use again. Some good places to start your hunt for these hidden treasures are:
your attic, storage unit, closets, basement, garage, back yard, etc.

"What 'Home Items' can I Sell Online?"

Pretty simple: do you have clothes that you never used or will never use again?
Sure you do.

Do you have common items like books, music, sports gear, toys, baby items or
other usable stuff that you hardly touch any more and just collect dust in your
cellar? Absolutely!

Everybody has at least tens of such items in his/her home.
Some people have hundreds of such items, without even realizing that they can
turn what they see as “useless junk” to cash.

Take a few minutes and browse eBay's categories.
It will give you lots of ideas of what you can sell and for how much.

How to Get Started

Join eBay as a member.
The actual joining is free; you pay eBay a fee only when you list actual
items for sale.

Read eBay's basic tutorials on how their site works, how to open a listing,
how to sell, etc.
These tutorials are free and they'll give you all the basics that you need in order to get started.

Sell something from your home – anything.
List a couple of items for sale for "training" purposes.

Gain some experience on the technical side, learn to better understand
the process, make a few small sales and reach a point where you feel
comfortable with the system.

After you feel that you and eBay live in peace and harmony and after you
have gained some experience, start listing your more valuable items.

Strategy #2: Making Money from Collectibles

The term "collectibles" may sound to some pretty scary and intimidating. You immediately visualize a Picasso original or a really rare antique coin and the chance that you may own one of these is almost non-existent.

However, this common notion comes from one major reason: people's ignorance.
Read this carefully: you probably have at least some valuable collectible items,
without even knowing it.

Regardless of your age, your parents probably have tons of collectibles that can
sell for big bucks - and they're probably not aware of it either. The reason?
They don't see these items as “collectables”.

After finishing this guide, take a good hard look at eBay's collectibles category.
It includes all the sub-categories and the sub-sub categories of things that
people buy on eBay for their personal collections.

Some of the items (and the categories in which they're listed there) may
surprise you; and the prices that these items sell for may even shock you.
However, it's a positive shock, since it will open new money-making
opportunities for you.

"What Types of Collectibles can I Sell on eBay?"

Such collectible items may include old records and books, clothes from your
past, memorabilia from your childhood, stamps, coins, dolls, Pez dispensers,
comics, autographed items and so many other hard-to-find items.

Vintage items can sell pretty fast and for premium dollars.
Things like vintage clothing, posters, jewelry, watches, toys, advertising items,
pens, military-related items, old radios, postcards, religious items, ashtrays,
old tools – and so much more.

Actually, any old item will probably sell online (and for a very good price).
Why? Very simple: because people collect everything and they're willing to
pay top dollar for a nice addition to their collection, especially if they've been
looking for such an item for a very long time.

What Qualifies as an “Old” Item?

Well, “old” is pretty hard to define; however, if you have items from the 80s,
not to mention from the 70s, 60s, 50s or older – you're at a fantastic
starting point.

"How do I Know if my Items Will Sell and for how Much?"

You can't know for sure before you actually list them; however, here's
something that can give you a pretty good idea.

Let's say you have an old radio and you want to know what the odds are
that it will sell on eBay and how much you may get for it.
All you have to do is go to eBay's Radios category and start sniffing around
(go ahead – take a look!).

When you browse the category, ask yourself the following questions:

How many items have actual buyer's bids on them?
It will give you a sense if this type of item has real demand.

Do such items generate a high number of bids?
More bids = more interest = more demand = higher profits.

What's the price range of the bidded items?
Again, it will give you a good direction regarding what to expect when
you list a similar item.

What's the potential highest price you can get for such an item?
Go to the top of the category page. You'll see an option to sort the
listings by various parameters.

Choose the "Sort by: Price: Highest first" option and you'll see the items that are being offered from the highest price to the lowest.
Now you have a better understanding of what to expect.

"What do I do When I Run Out of Old Items?"

After you finish selling anything you can put your hands on, from your own
home, then comes the more tricky part.
After all, the “home well” will eventually dry up and your money-making
eBay activities must keep going – right?

Here are a few sources where you can get more valuable items.

Garage Sales – A great source to get valuable collectible items at bargain
prices.

Flea Markets – Another fantastic arena to get hard-to-find items cheaply.

Second Hand Shops – Some second hand shops offer great items for a
very low price.

Friends & Family – Why not chip in with your friends and family members?
You can offer them a 50/50 revenue split and easily recruit them as your
partners.

You'll do all the selling; they get easy money.
Who can say no to such a sweet offer?

Seniors / Retirees – Most senior citizens eagerly look for good ways to
make some extra money after retirement – and it's not surprising.
The problem? There aren't too many opportunities with good earning
potential and low risk for them.

You, with your eBay activity, can offer them a real risk-free opportunity to
make real money.
They can offer you rare old items that they usually have, from DECADES
ago – a real fortune!

You can offer them the same 50/50 revenue split discussed in the previous
point and easily recruit them as your loyal partners.
Isn't it a wonderful, mutually beneficial partnership?

Places to Stay Away From

• Antique shops
• Professional vintage dealers
• Specialty stores

Why should you stay away from these places?
Your eBay success relies on the old (but true) motto "buy low, sell high"
(assuming you need to pay to put your hands on good items that will sell easily).

Shop owners and antique dealers are professional sharks.
They will happily sell you whatever you wish to buy from them, but for its true
market value (or higher, if possible).

Great deal for them – bad deal for you.

Stick to sources where you can get items either free or for a very cheap price.
Don't be tempted to buy great pricy items, hoping that they will sell for a much
higher price online.

Strategy #3: Selling Things That you Create

Lots of people create art or have an artistic hobby or craft. eBay can be an ideal place to sell their creations and for good money too.

Here's a partial list of things that people create and can sell on eBay.

Art: paintings, posters, prints, digital art, drawings, photography,
sculptures, etc.

Crafts: Basketry, bead art, cards, candle & soap making,
ceramics/pottery, crocheting, cross-stitch, dolls, embroidery, fabric,
floral crafts, glass, gourds, any handcrafted items, hand-painted items,
knitting, lace making/tatting, rug making, leather, macramé,
metalworking, mosaic, needlepoint, paper crafts, quilting, scrapbooking,
sewing, weaving, woodworking, yarn and many more…

Jewelry: Body jewelry, bracelets, children's jewelry, earrings,
ethnic designs, hair jewelry, any handcrafted items, jewelry boxes, beads,
pins, brooches, rings and many more…

Clothing & accessories: Handmade fashion accessories, handbags,
purses and more.

Home & Garden related: Home and garden décor, wall hangings,
bedding, linens, pillows, rugs, furniture, tiles and more.

This is a very limited list.
If you do any of the above, why not use eBay as your own craft shop?

Millions of ordinary people around the world
use eBay as a platform for selling items
on the Internet and as a continual
source of income.

What sells really well online? What are the
best ways to get started? And what can
you do if you don't have any
products to sell?

This free guide explains how it all works.