ADSENSE BASICS
1. What is Adsense ?
2. How Google Adsense Works ?
3. How much can I earn with Adsense ?
4. How to qualify for google adsense ?
5. How much Adsense Pays ?
6. How to filter Unwanted Ads ?

ADSENSE FEATURES
7. Understanding Adsense Channels
8. Different Ad Formats in google adsense

ADSENSE OPTIMIZATION
9. Introduction to adsense optimisation
10.Optimising adsense Ad-placement
11. Adsense Ad Colour Optimisation
12. Customizing Adsense Ads
13. How many Adsense units should I Use ?
14. How to use Adsense Adlinks ?
15. Improving Ad Relevency
16. How to optimize Adsense Keywords for high CPC ?
17. How to monitor Adsense Ads

ADSENSE ADVANCED
18. What is Smart Pricing and how it works ?
19. How to use google adsense Ad Preview Tool ?
20. Click Fraud - #1 Problem of PPC Ads
21. How to reapply for adsense ?

ADSENSE TECHNIQUES
22. How to select a profitable niche ?
23. How to increase Click Through Rate ( CTR ) ?
24. How to Build Website For Adsense ?
25. What is Section Targeting And How Do I Implement it ?
26. How to increase targeted Traffic ?

To create your own website to make money with Adsense you need to:

• Buy a Domain name.
• Take Hosting Account.
• Build the website content.
• Apply for Adsense.
• Integrate Adsense code into your website content.

First of all, you need a domain name to put your website on. First this you need to buy a domain name that describes the topic you are building your website for from any of the domain registrars such as GoDaddy. Domain names usually costs you less than $10 for a full year.

Once you have a domain name, you need a place on the web to put your content. For this you need to buy a web site hosting service. For this you tipically spend around $6 to $8 per month.

Once you have the hosting, you then have to actually build the content and upload the content to the hosting server. The content you thus uploaded to the hosting server can then be viewed on web using your domain name. To build content, you should either know HTML (and a web programming language such as ASP or PHP for dynamic sites) or if know nothing about web languages you may buy a website building tool such as XSitePro.

XSitePro is a very good content development tool that has made the process of building a website so easy and is streaks ahead of all the other tools on the market. Within two to three hours you will have worked your way through the tutorial and will be in the position to build your own successful money vehicle. It's literally built to facilitate what this website is talking about and even has an insertion facility for Adsense.

You then have to learn about the basics of how to use Adsense in your site.

For the complete newbie to Adsense, AdsenseHowTo.net has it's limitations as it doesn't go into the very basic stuff of how to get the code, how you change the variables etc. The site focuses on what actually makes money with Adsense and this is down to building the right websites, integrating Adsense correctly and bringing traffic to that website. Therefore you are going to need another source so that you can get to grips with the basics. There are two that I would recommend:

(i) The Google Adsense Help Center - From the people who made the program this is a good tour de force of Adsense and how to use it. They also have some good "heat maps" which give you ad placement ideas depending on the type of website you are building.

(ii) Adsense Forums - Digital Point and Webmaster World both have good Adsense forums if you're the type that can happily sit and sift through thousands of posts.

For more information about Adsense see the following articles:

• Qualifying and Applying for Adsense
• Google Adsense Products

Once you have the website ready, you then need to know how to properly use Adsense in your content. This involves various Adsense optimization techniques.

Follow the link to learn - An Introduction to Adsense Optimization >>

Adsense works best on niche sites that are focussed on a specific topic or niche. Such niche websites allows Google to serve Ads related to that niche and visitors who are interested in that niche will visit again and again if the information provided is valuable to them. So the first thing you need to learn, if you want to make money from Adsense with a website, is to determine what niche to build the website for.

Assuming that your primary interest is to make constant revenue from Adsense, you need to keep the following tips in mind to choose the topic for the website:

Profitable Niche: Make sure that the niche is centered around some high paying keywords. Ads that are displayed on such website tend to pay more money per click. For example if you create a website about "Debt Consolidation", the Ads that are displayed for this content may pay you $3 or $4 for every click on those Ads. On the other hand, if you create a website about say, Jokes, you may get $0.05 a click (if you have Ads to display) if you are lucky. So a website with moderate traffic on a good (read 'profitable') niche may earn you more money than a website with high traffic but in a poor niche.

Low Competition: Make sure that the niche you choose has little competition. If there is high competition for the niche you are working on, it will be very hard for you to appear in the first couple of pages of Google search results. Because search engines are main traffic drivers, it is important to be able to rank decently well on search results.

The easiest way to start is to build a website around a topic that you know something about. Don't look at this as the website that is going to make you rich but as a testing ground to learn all the skills you need to know to build successful websites in different markets that will make you rich. Ones you master the techniques of Adsense optimization, then you may focus on creating niche websites that satisfy the above two conditions (Profitable and low competition).

Well, once you decided on what topic or niche to build a website on, the next step is to actually build the website. so let's see what you need to actually build a website.

Follow the link to learn - How to build my Adsense website >>

According to the rules of Adsense you are allowed to include 3 regular ad units and 1 link unit per page. However, how many units should you use per page depends on the structure and design of your website.

You should not use too many Ad units. If you do, your website looks like a collection of Adsense Ads. Visitors does not like such a site and geting consistant and legal traffic to such a site will be difficult. For a visitor to click on your ad means that they must want to go forward from your website to another website. If your page repulses them straight away they will hit the back button and return to the search engine that they came from to find another site that will answer their query more effectively.

You should first provide a good user experiance and then cleverly place ads at points where they will be focusing as discussed in Ad Placements.

So how many is not too many? A website like this one can easily absorb two ad units and an adlink. It could also include another ad unit at the bottom of the articles.

As a general rule you should start with more ad units than less, set up channels so you can monitor how each performs and then make changes accordingly. If you're building your website from scratch try and build it with enough flexibility to allow you to test different variations.

If you want to include only one Unit

• Use a large rectangle (or at least the 250 x 250 square) inside the body of the page with the article text wrapped around it.

Two Units

1. A more aggressive tactic is to include two large rectangles together either side by side or on top of each other. If you're getting a fair amount of traffic this will really improve your ctr and is worth tyring. Just keep an eye on your web stats to check it doesn't undermine your visitors experience which will be highlighted to you through a decreasing traffic rate.

2. The large rectangle inside the content and a skyscraper (preferrably the 160 x 600) in your left navigation. The right navigation converts much lower.

3. A large rectangle towards the top of your content and another at the bottom. This gives your traffic two ways out from inside the same page.

Three Units - If you can fit three in you can now mix and match, for example:

1. Two rectangles inside the content and one skyscraper in the navigation.

2. One rectangle inside the content and if you have a right and left navigation, one skyscraper in each of these (I know of websites this has worked well on)

3. One rectangle inside the content, one skyscraper in your navigation and one leaderboard at the header of your page.

4. Three rectangles inside the content - this can work very well if you have a lot going on inside the page and it is long enough to absorb the three ads allowing them to be placed far enough away from each other.

Including an Adlink Unit

Your one prescripted Adlink can virtually always be included as they can slot in to the smallest of places. Many publishers still neglect Adlinks as they have wrongly convinced themselves that the requirment to click on a keyword phrase before they can click on an ad is requiring too much from a visitor. To learn more about how best to use Adlinks go here.

The earnings from Adsense can range from a few cents a day from a single website to several thousands of dollars over a network of websites. The Adsense program itself has nothing to do with how much a publisher can make using Adsense. Its all about building quality websites that attracts visitors and trageted Ad market. Once you have got targeted traffic, you can monitise that traffic using Adsense. Building quality and focussed content which has some commercial market value and attracting targeted traffic to the sites you build are the keys of making money on web using Adsense.

So, here are a few things you need to learn to succeed with Adsense:

Building quality content sites that focus on a specific niche that interestes the audiense of that niche.

Finding right keywords to target the market and build websites suitbale for those markets. Keyword Research is an important skill

Finding niche markets that has high demand and low supply.

Search engine optimisation of your webpages is important to make your web pages rank well on search engines.

Building links with similar suits will improve the page rank for your pages.

The earnings from Adsense can range from a few cents a day from a single website to several thousands of dollars over a network of websites. The Adsense program itself has nothing to do with how much a publisher can make using Adsense. Its all about building quality websites that attracts visitors and trageted Ad market. Once you have got targeted traffic, you can monitise that traffic using Adsense. Building quality and focussed content which has some commercial market value and attracting targeted traffic to the sites you build are the keys of making money on web using Adsense.

So, here are a few things you need to learn to succeed with Adsense:

• Building quality content sites that focus on a specific niche that interestes the audiense of that niche.
• Finding right keywords to target the market and build websites suitbale for those markets. Keyword Research is an important skill
• Finding niche markets that has high demand and low supply.
• Search engine optimisation of your webpages is important to make your web pages rank well on search engines.
• Building links with similar suits will improve the page rank for your pages.

Google Adsense advertising system invloves three different kinds of people:

• Advertisers: Advertisers use Google Adwords program to advertise their Ads not only on the Google Search results, but also on the content pages of the external websites and blogs that participate in Google Adsense Program. They do this on either PPC (Pay-Per-Click) or CPM (Pay-Per-Thousand Impressions) basis. Advertisers can optionally select which websites they want their Ads to show on.

• Publishers or Web site owners: Website owners and Blog owners participate in Google Adsense using which they place the Ads served by Google on their content web pages. They do this by placing a Javascript provided by Google on their webpages or blogs. Website owners has the option to choose various formats, colors and a whole lot of customization options using which they can control and blend the Ads according to the look of their websites. Google Adsense program also provides various performance monitoring options (such as channels) for website owners to track and maximise the performance of Ads on their web sites.

• Website Visitors: When a visitor visits a Google Adsense Particepant's website, they see relavent Ads along side the content. If the visitor clicks on any of these Ads, Google shares an undisclosed percentage of the cost of that click with the website owner.

Hence this is how we can summarise the process of how Adsense Program works:

1. The website owner signs in to the program.

2. Ads are placed on the website according to:

   • AdSense™'s contextual selection and filtering criteria
   • the publisher's options (the publisher gets to filter ads)
   • the advertiser's option, in the case of impressions-based advertising (the advertiser can choose from a number of available sites)
     
3. The publisher receives an undisclosed share of the revenue from the ads.

AdSense is based on the PPC and CPM advertising payment models.

Pay Per Click: AdSense PPC advertisments are text ads that appear on your website according to its contextual selection and filtering criteria. When a site visitor clicks on the ad, the advertiser is charged a small amount, of which Google keeps some and pays some to the website owner.

Pay-Per-Thousand Impressions (CPM): AdSense CPM ads are text or image ads and are site-targeted. The advertiser pays each time his ad is displayed on a page (every time Google ad code is executed by a user's browser). The same, each time an impression is registered, a share of the money goes to the publisher. In this case the advertiser gets to choose the sites on which his ads will show.

Here's how things are going to work behind the scenes: Google centralizes the advertisement through AdWords and uses a contextual targeting algorithm for their placement, that is, sorts them out so as to place them on sites with specific appropriate content.

The strategy lies in the reasoning according to which surfers that visit a page might be interested in finding additional info or products on that particular topic. And it works if the website is good enough for the purpose. Hense by having an attractive website and keeping visitors interested so they feel the need to go further and find out more by clicking on the ads, a Website or Blog owner can benefit from the Google Adsense program.